Service
Ego Needs
Satisfying customer needs is not solely about providing them with the food they want; you must also consider their other expectations. Customers have ‘ego’ needs that will, when satisfied, greatly increase their experience with you. Examples of ego needs are:
- being recognised;
- feeling wanted;
- being respected;
- being appreciated;
- being listened to;
- wanting some control over a situation;
- wanting people to empathise with them.
Customer service takes ‘ego needs’ into account and aims to satisfy them by adopting the following principles:
Customer service is something that should be at the heart of your business if you want to be successful. Both you and every member of your staff must be aware of the importance of providing a first-class service to your customers.