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About this Site

Welcome to the online version of "How to Run a Successful Pub". On this site, you can read the full text of "How to Run a Successful Pub". This book offers advice on running a public house, including exhibiting the right image and tips on providing a good pub dining experience. You can also check out the author's blog, interact in the forum, find useful websites in the directory, sign up for our newsletter, or download the PDF version of the ebook from the online store.

About the Author

Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.

Chapter List

  1. Acknowledgements
  2. All About You Why Do You Want To Run A Pub?; Your Goals, Ambitions And Values; Your Skills And Experience; Your Personality; Your Health; Ability To Hold A Licence; Your Financial Resources; Family Factors; Your Support Network; Training; Qualifications;
  3. What Kind Of Pub? What Kind Of Pub Do You Want To Run?; Your Ideal Pub; Style Of Operation; Location, Location, Location; Deciding To Buy Or Rent; Tenancy; Lease; Franchise; Freehold; Managed Houses; A Pub Can Meet Different Needs;
  4. Finding The Right Pub The Right Pub For You; Where To Look; Shortlisting Suitable Pubs; Visiting Your Shortlisted Pubs; Customer Profiles; Location Profiles; The Pub Itself; Swot Analysis; Gathering Facts And Figures; Expectations And Obligations; Price Research And Competition
  5. Funding The Business How Much Will It Cost?; Tenancy; Lease; Freehold; Other Expenses; Where To Find The Money; Types Of Borrowing; Summary Of Funding Sources And Other Support;
  6. Licensing Law Overview; The Situation In England And Wales; Processing Applications; Premises Licence; Designated Premises Supervisor; Personal Licence; Criminal Records Checks; Convictions While Holding A Personal Licence; The Law Relating To Hours Of Opening; The Law
  7. Planning For Success The Business Plan; Why Do You Need A Business Plan?; Who Should Write The Business Plan?; Research And Preparation; What Is Included In The Business Plan?; Presentation Of Your Business Plan;
  8. Applying For A Tenancy Ornew Lease Breweries And Pub Companies; How Pub Vacancies Are Filled; The Role Of The Business Developmentmanager/Area Manager; Registering With A Brewery Or Pub Company; Application Forms; Interviews; Negotiating Terms; Being Offered The Pub; Viewing The Pub; Fixtur
  9. Buying A Freehold Property Buying The Freehold; Being Prepared; Finding Your Freehold; Assessing Different Pubs; The Buying Process; Practical Issues;
  10. Professional Services Why You Need To Employ Professionals; Solicitors; Accountants; Property Surveyors; Licensed Trade Valuers; Licensed Trade Stocktakers; Licensed Trade Organisations;
  11. Business Structure The Legal Structure Of Your Business; Sole Trader; Partnership; Partnership Agreements; Limited Liability Partnership; Limited Liability Company;
  12. Opening A Bank Account Business Banking; Choosing A Bank; Opening A Business Bank Account; Running Your Business Accounts; Safety And Security; How To Accept Debit And Credit Cards;
  13. Arranging Insurance Insurance Cover; Insurance Brokers; What Insurance Cover Do You Need?; Some Important Considerations; Some Insurance Terms;
  14. Book-Keeping And Accounts Book-Keeping; Year–end Accounts; Vat; Income Tax; Capital Gains Tax; Capital Allowances; Self-Assessment; Paying Your Tax; National Insurance; Corporation Tax For Limited Companies;
  15. Marketing What Is Marketing?; Identifying What Customers Want; Satisfying Customer Needs; Targeting Your Customers; Communicating With Customers; Evaluating Your Marketing Activity; Image And Standards; Specific Methods Of Communicating; Other Marketing Activity; Re
  16. Staff Benefits Of Having Great Staff; Staff That Come With The Business; Staff Turnover; Taking On New Staff; Contracts Of Employment; Communicating With Staff; Staff Incentives; Minimum Wage; Other Rights On Pay; Stakeholder Pensions; Grievance Procedures; Disc
  17. Drinks Your Product Range; Beer Styles; Packaging Of Beer; Cider; Draught Dispense; Glassware For Beer; Cellar Management; Maximising Sales Of Beer And Cider; ‘ready To Drink’ Products (Rtds); Maximising Sales Of Rtds; Bottle Fridges; Wine; Maximising Wine Sales;
  18. Pub Food Eating Out; What Type Of Food Should You Offer?; Types Of Pub Food Operations; Starting Catering; Your Menu; Pricing Your Menu; Menu Engineering; Control Your Costs; Service; Suppliers; Buying Equipment; Food Legislation And Safety; Other Legal Requirement
  19. Amusement Machines Machine Income; Machine Rental; Buying An Awp; Machine Controllers; Awp Machine Players; Your Pub Image; Permits; Gambling Act 2005; Issues Affecting Machine Income; Amusement Machine Licence Duty (Amld); New Technology; Maximising Your Awp And Swp Income;
  20. Complying With Other Regulations Regulations; Performing Right Society; Phonographic Performance Limited; Fire Safety Law; Health And Safety Law; Coshh Regulations; Riddor; Disability Discrimination Act 1995; Smoking Legislation; Door Security Legislation;
 
 
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